How much should you expect to pay per hour for a pay per click consultant?
Posted on Jan 12, 2009 under pay per click |
When it comes to PPC consultants you have to be very careful when agreeing a way forward and you have to 100% clear about what your getting.
Some seo consultants charge you based on a percentage of your advertising costs others will charge you a fee based hourly, however they never tell you how many hours it will take them and if they do it always exceeds the limit : )
I am an seo consultant in the Uk and also manage Google adowrds campaigns for my clients. I am not trying to get business here but I will tell you how I charge and then you can choose which method suits you.
To set up an adwords campaign including, targeting keywords, creating ad groups and adcopy, also setting up the campaign settings I would charge a one off fee of around £50 - £70 ($75 - $100). If you then wanted me to monitor and optimise you campaign on an on going basis I would charge again around £100 ($150).
The above however depends on the size of the campaign and they are just averages. I had one client (from the US) who had a campaign consisting of 7500 keyword phrases and had to charge $450 a month, but that is right at the top end.
As I said I am not bidding for your custom, just giving you some insight into how I do things. Paying by the hour is a little bit suspect due to the fact you have no idea how long it takes to do all the things there offering but I guess you have to try and use good judgement and base it on trust.
One thing I would warn against is getting tied into a contract, do not do it, pay for what you get and no more, I have had to deal with clients that have been taken for thousands of $ as they signed up to 3 month contracts.
Also in my experience when it comes to selling Google adwords is the only PPC advertising campaign worth having. Don't know why, yahoo! just never seems to convert at the same rate.
Good Luck
By asrobs on Jan 12, 2009 | Reply
I WOULD NOT.
References :
By th lawyer on Jan 12, 2009 | Reply
When it comes to PPC consultants you have to be very careful when agreeing a way forward and you have to 100% clear about what your getting.
Some seo consultants charge you based on a percentage of your advertising costs others will charge you a fee based hourly, however they never tell you how many hours it will take them and if they do it always exceeds the limit : )
I am an seo consultant in the Uk and also manage Google adowrds campaigns for my clients. I am not trying to get business here but I will tell you how I charge and then you can choose which method suits you.
To set up an adwords campaign including, targeting keywords, creating ad groups and adcopy, also setting up the campaign settings I would charge a one off fee of around £50 - £70 ($75 - $100). If you then wanted me to monitor and optimise you campaign on an on going basis I would charge again around £100 ($150).
The above however depends on the size of the campaign and they are just averages. I had one client (from the US) who had a campaign consisting of 7500 keyword phrases and had to charge $450 a month, but that is right at the top end.
As I said I am not bidding for your custom, just giving you some insight into how I do things. Paying by the hour is a little bit suspect due to the fact you have no idea how long it takes to do all the things there offering but I guess you have to try and use good judgement and base it on trust.
One thing I would warn against is getting tied into a contract, do not do it, pay for what you get and no more, I have had to deal with clients that have been taken for thousands of $ as they signed up to 3 month contracts.
Also in my experience when it comes to selling Google adwords is the only PPC advertising campaign worth having. Don't know why, yahoo! just never seems to convert at the same rate.
Good Luck
References :
I am an seo consultant http://www.seowizz.net/
By globetrotter t on Jan 12, 2009 | Reply
you would be crazy to pay al that money for a pay per click consultant… here i will help you out
visit: http// freewebsitetraffic.tv to get your website highest ranked on the search engines in only 24 hours and its free!!! so please keep all the money in your pocket
References :
By simpleonline12 on Jan 12, 2009 | Reply
If you going to go after a PPC consultant you might as well run the campaign yourself. It really isn't that hard to do the keyword research. There are so many free tools out there that can show you the way.
Here are a few free ones from SEO Book that i use all the time on SEO, PPC campaigns and it takes alittle longer however the benefit of doing your own PPC campaign is far more worth the time.
http://tools.seobook.com/keyword-tools/
References :
By Shane H on Jan 12, 2009 | Reply
You do not need an SEO for pay-per-click. Educate yourself and choose your keywords directly from Google. Good luck!
References :
http://www.seosandiegoca.com
By Spiritual Music on Apr 28, 2010 | Reply
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