Keyword matching in a new adwords PPC campaign?
Posted on Nov 15, 2009 under adwords ppc |What is the the best approach for keyword matching in a new campaign and ad group.
Start with broad match then refine refine refine?
OR
include a broad, phrase and exact match for every keyword in the adgroup?
Cheers - John
You might want to consider actually starting with phrase match and exact match for new campaigns. These should:
1. Convert better than broad match, thereby increasing your ROI.
2. Have higher click through rates (assuming you have written tight ad groups with relevant ad copy) which will increase your quality score and position.
After several weeks, if you more room to play with your profit margins, consider adding broad match terms but make sure you have a decent negative keyword list.
By Andrew on Nov 16, 2009 | Reply
You might want to consider actually starting with phrase match and exact match for new campaigns. These should:
1. Convert better than broad match, thereby increasing your ROI.
2. Have higher click through rates (assuming you have written tight ad groups with relevant ad copy) which will increase your quality score and position.
After several weeks, if you more room to play with your profit margins, consider adding broad match terms but make sure you have a decent negative keyword list.
References :
By ktk on Nov 16, 2009 | Reply
Use a broad campaign to fish for user terms you may not have thought of with a search query report. Exact will always be best for conversion.
References :