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adwords abuse

There has been a recent explosion in abuse of AdWords, Google’s PPC (pay per click) advertising platform. It is apparent that the techniques do not follow Google’s own clear guidelines. Unfortunately, users and legitimate advertisers pay the price, while Google and the unscrupulous advertisers profit.

Google has always put its users first and one would hope that they will continue to abide by their charter. My aim with this video is to urge them to do something about these issues sooner rather than later.

Please send an email to Google, or to your favorite business or technology publication/blog

Duration : 0:9:44


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25 Responses to “adwords abuse”

  1. By Er0y on Nov 24, 2008 | Reply

    You seriously …
    You seriously decided this would be the best thing to do with your time on this Earth? Noone clicks on that anyway…

  2. By FreeWebTrafficOnline on Nov 24, 2008 | Reply

    This is Old News. …
    This is Old News. Google now has a system in place that charges you based on your landing page content Vs Keywords. The more relivant the keywords are to your landing page, the less money google will charge you per click, People can still advertise like this, however google will slap the out of them with super expensive clicks.. $5.-$10. Per Click.
    This didnt “solve” the problem, but it slowed the “spam” down bigtime..

  3. By shirlhuban on Nov 24, 2008 | Reply

    I’m not sure about …
    I’m not sure about abuse, but I don’t like like being sent to a page that does not give me the information I’m looking for.

  4. By TREBLINKA007 on Nov 24, 2008 | Reply

    Another …
    Another disenfranchised Google customer. Whats new here?

  5. By SmartClix on Nov 24, 2008 | Reply

    Very interesting. …
    Very interesting. Thx for posting!

  6. By oraritchie on Nov 24, 2008 | Reply

    Thanks, I hate it …
    Thanks, I hate it when I land on an ad page that has nothing to do with what I’m looking for. Wastes my time and makes me skeptical of clicking on an ad in the first place. Google still has some great features but I have a low tolerance for ending up where I didn’t want to go.

  7. By mgilarde on Nov 24, 2008 | Reply

    What about …
    What about Thomasnet and Globalspec? When I google Ball Bearings they have an adword ad and then the user is sent to their “directory” which is paid inclusion.

  8. By emchohot on Nov 24, 2008 | Reply

    check for - vip …
    check for - vip seconds

  9. By talk2hasan on Nov 24, 2008 | Reply

    yeah its a tough …
    yeah its a tough call

  10. By googlemassacre on Nov 24, 2008 | Reply

    I wouldn’t call it …
    I wouldn’t call it abuse….

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  13. By amirams on Nov 24, 2008 | Reply

    There is a limit to …
    There is a limit to how many times people can click (or ask their friends to click) on their own ads, and Google catches many of those “self-clicks” anyhow. The vast majority of clicks on Adwords ads is still done by people who have a genuine interest in what the ads have to offer.

  14. By saveEngland on Nov 24, 2008 | Reply

    you misunderstand …
    you misunderstand the issue. People are clicking JUST to get fees. They have no interest in the product.

  15. By amirams on Nov 24, 2008 | Reply

    I’m sorry but I …
    I’m sorry but I don’t understand what the fuss is all about. On the users’ end, nobody points a gun at them and forces them to click on ads. They click because they are interested in what an ad has to offer. On the advertisers’ end, they are willing to pay for peaple clicking on their ads. Sites - any sites, be it Google itself or an “ads-only” landing page - only increases the chance that the two ends meet. So please let economy run its course and don’t try to interfere.

  16. By brianwong73 on Nov 24, 2008 | Reply

    Great investigative …
    Great investigative reporting piece. Adsense arbitrage is still happening today and is widely taught as a make money strategy by “experts”. Ultimately resulting in Adword bid prices getting more expensive for legitimate advertisers.

  17. By jeremykress on Nov 24, 2008 | Reply

    search “forklift” …
    search “forklift” today and the same problem exists…one ad on the first results page is false, and clicking on “more sponsors” link you find that most of the ad results are false.

  18. By adman00001 on Nov 24, 2008 | Reply

    Email you or email …
    Email you or email Google?!

    If you wanna help then start a petition, or something.

    Most people know Google’s full of crap but we can’t do anything about it, emailing them probably won’t get a response. To get support you need to make it easy for people to participate (in putting pressure on G).

    I take the approach of taking money from these idiots - click the PPC ads and if you see it’s full of crap just hit back and don’t click their ads.

  19. By Joeshmotogo on Nov 24, 2008 | Reply

    It’s pretty obvious …
    It’s pretty obvious that those who are being clearly abusive towards what you’ve created are likely the ones that are actually benefiting from creating Google spam. Perhaps they should consider getting a legitimate job.

  20. By KNOWYOUNOW on Nov 24, 2008 | Reply

    What is it then,.
    What is it then,.

  21. By skyhr on Nov 24, 2008 | Reply

    To my understanding …
    To my understanding, Google is cracking down really hard on Adsense Arbitrage now, so there should less problems like this (2008, vid added 2006)

  22. By xhenxhe on Nov 24, 2008 | Reply

    sounds like a cry …
    sounds like a cry baby

  23. By jaret123 on Nov 24, 2008 | Reply

    Well what this guy …
    Well what this guy says makes sense. Ads plague the internet and a huge portion come from Google. I know, I used to work with them all the time. I hope one day they die out too. the internet is alredy full of enough useless garbage without adding to it.

  24. By acidie on Nov 24, 2008 | Reply

    WOW some one is …
    WOW some one is committing fraud, lets start a grass roots campaign, write letters, email the government, print flyers, lobby google…

    Wait I forgot, I don’t give a .

  25. By BuddyChannel on Nov 24, 2008 | Reply

    He’s right
    He’s right

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