PPC Beat

What is the the best approach for keyword matching in a new campaign and ad group.

Start with broad match then refine refine refine?

OR

include a broad, phrase and exact match for every keyword in the adgroup?

Cheers - John

You might want to consider actually starting with phrase match and exact match for new campaigns. These should:

1. Convert better than broad match, thereby increasing your ROI.

2. Have higher click through rates (assuming you have written tight ad groups with relevant ad copy) which will increase your quality score and position.

After several weeks, if you more room to play with your profit margins, consider adding broad match terms but make sure you have a decent negative keyword list.

I cannot find on their website what the rate of pay is. And do you know of any other affiliate programs you can put on your website? Thanks for answering.

Would Adsense be worthwhile? It depends on a lot of factors and how you turn those factors to benefit you. I earn 5-digits a month from Adsense so it is DEFINITELY WORTHWHILE for me. If you’re earning pennies from the program, then either you don’t know how to maximize it or your site is better suited to run a different type of program

You won’t know how much is the per click amount because the amount depends on the bid placed by the advertiser.

Aside from the bidding, there is what is called smartpricing that adjusts the price paid by the advertiser depending on the nature of the page. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google’s explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f

In terms of earning money on Adsense, your mileage varies. One website with 10,000 uniques a day can earn $50 a month while another may earn $5,000. It is not easy to predict how much you will earn from Adsense. The only way you can learn about how your site will perform with Adsense is through trying it.

Adsense is not like other affiliate programs when you know how much exactly you will earn.

If you are looking for affiliate programs, here are some places to look

Commission Junction http://www.cj.com
Clickbank http://www.clickbank.com
Linkshare http://www.linkshare.com
Amazon Associates Program http://affiliate-program.amazon.com/gp/associates/join

spyfu.com, you can see how much keyword bids are at and what your competitors are bidding/spending.